It’s a full week – and weekend – ahead for the Department of Agriculture’s marketing and agribusiness units nationwide as they hold simultaneous direct market linkage activities from 14-20 March 2018 to serve more local food producers and consumers.
Based on reports reaching the Office of the Undersecretary for Agribusiness and Marketing, and Regional Engagement, the following are the activities that DA spearheads or co-organizes in the next seven days without cost to the farmer- and fisher-exhibitors in terms of registration and other fees:
TienDA sa Ayala Malls 14-17 March 2018
Ayala Mall Cebu, Cebu City
TienDA/Bigas ng Masa 15-16 March 2018
ADC, DA central office, Quezon City
Philippine Harvest 16-18 March 2018
Central Square Mall, Bonifacio Global City
Taguig City
TienDA sa Parola Kag Bugas Para sa Masa 16 March 2018
DA RFO 6 Regulatory compound, Parola, Iloilo City
TienDA sa Ayala Malls 16-18 March 2018
Abreeza Mall, Davao City
ONE Mindanao 17-19 March 2018
SMX, SM Lanang Premier, Davao City
TienDA Para sa mga Bayani 20 March 2018
Fort Bonifacio Taguig City
In particular, the upcoming Philippine Harvest will showcase the extraordinary, world-famous flavors of Spain, side by side the finest Filipino organic, artisanal, natural, and indigenous agricultural product and ingredients. Now on its 8th staging, Philippine Harvest is DA’s partnership with Stores Specialists, Inc. (SSI), and Central Square Mall.
TienDA Farmers’ and Fisherfolk’s Outlet at the Agribusiness Development Center in Quezon City and DA Regional Field Office VI in Iloilo City, held concurrently with Bigas ng Masa, will make available basic food items such as rice, fresh fruits and vegetables, and fish and meat products at prices lower than supermarkets. It is regularly held around payday period so that more employees can purchase from the exhibitors.
Meanwhile, TienDA sa Ayala Malls is a continuing collaboration with Ayala Malls Inc. that links local farmers and fishers to the mall crowd through outlets set up in Ayala-owned shopping centers. Launched at Abreeza Mall in November 2017, TienDA sa Ayala Malls has since been organized in several locations, including Ayala Center Cebu, The 30th in Pasig City, UP Town Center in Quezon City and Alabang Town Center in Muntinlupa City. The TienDA at Abreeza coincides with the culmination of the 81st Araw ng Dabaw.
On the other hand, the Organic and Natural Expo (ONE) Mindanao will bring together under one roof Mindanao’s organic and natural food products and ingredients, as well as indigenous fibers and weaves. President Rodrigo Duterte is expected to grace the opening day on 17 March 2018.
And finally, TienDA Para Sa Mga Bayani is DA’s collaboration with the Department of National Defense and the Armed Forces of the Philippines aimed at providing soldiers and their families with access to quality and affordable basic food products. This particular TienDA will be conducted as part of the 121st founding anniversary of the Philippine Army. (By DA-AFID)
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