January 14, 2025

Emmanuel "Manny" F. Piñol

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Nicholas Tañedo Wijangco On Zambo-Cotabato Barter

Last week, I wrote about the Barter Trading Agreement which I forged between the fruit and vegetable farmers of landlocked areas of Central Mindanao and the fisherfolk of Zamboanga Sibugay.
The agreement was for Kabasalan, Zamboanga Sibugay fisherfolk led by 2021 Ramon Magsaysay Awardee Roberto Ballon to supply Talaba, fish and shrimps to Cotabato.
In exchange, they will get supplies of fruits and vegetables from Central Mindanao.
It’s a modern-day variant of the age-old practice called “Barter Trading.”
Here is Nick Wijangco’s take on the marketing innovation.