Producing Food Is Easy; Marketing Is A Problem!

With a climate ideal for agriculture, producing food crops is easy but it is the lack of market access with a fair price that has stunted the country’s productivity.
The reasons behind this problem are simple:
1. The Philippines is a geographically fragmented country and it is very expensive to. move goods from one island to another. In fact, it costs more to ship bananas from Mindanao to Metro Manila than to ship Cavendish from Davao Port to Japan or China;
2. The Market System is antiquated and flawed with middlemen and traders making more profit than the farmers simply because they monopolize the supply chain.
Enterprising farmers, like Rey Quisumbing of Kumalarang, Zamboanga del Sur, the Serquiña Family of Kidapawan and many others, have come up with a brilliant solution.
They opened up outlets which sell the products coming from their farm and this is called Farm to Table Strategy which effectively avoids interference by middlemen and traders in the supply chain.
This is a model which being replicated on a national scale now with the Department of Agriculture, under Secretary Francisco tau Laurel Jr., finally institutionalizing the FTI-Kadiwa Program.
Soon, it will be Farms to FTI-Kadiwa Regional Food Consolidation Centers for Redidstribution in FTI-Kadiwa Outlets in the big cities direct to the kitchen of Filipino families.
This is the formula which will bring down Food Inflation and make food affordable for Filipino families.

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