Attracting buyers! Packaging Is Important In Marketing Products

Ipil, Zamboanga Sibugay – This morning, I and the team from the Mindanao Development Authority (MinDA) will take a 2-hour boat ride to Olutanga Island to turn over Fish Drying Facilities to the island’s fishermen.

The Steam-Powered Drying Facility, developed by a Mindanao inventor, Engr. Rudy Cane, will allow fishermen to dry fish continuously for 24 hours, even during rainy days.

The dryer, which will be heated by steam from a mini-boiler powered by bio-mass, will come in tandem with a Vacuum Packing machine.

Beyond just improving the quality of the dried fish produced in Olutanga and later on from other fishing grounds in Mindanao, I will also introduce today a marketing innovation which I believe would help fisherfolks

sell their dried fish at a good price.

MinDA will introduce to the dried fish-makers of Olutanga the importance of labeling and packaging.

This is one aspect of agriculture and fisheries production which had not been given much importance by our producers.

Consumers always relate the quality of a product with how well it is labeled and packaged.

I have seen this in my Asian Supermarkets in the US where Thai products shine out compared to those coming from the Philippines because of outstanding shelf presentation.

Even the “Sinamak” and the “Sukang Pakurat,” which are among the most sought after products from the Philippines are sold using recycled Rhum bottles with very poor labeling

Today, MinDA will present label designs for the Olutanga dried fish to be produced from the Steam-Powered Dryers and Vacuum-Packed.

The label was designed by MinDA in-house artist Samuel Ponsica who also designed the label for the bottled Spanish Sardines of Nasipit, Agusan del Norte and the Mindanao Ube Jam.

I am certain that with beautiful packaging, Olutanga Dried Fish will be a hit in the supermarkets.

#GovernanceIsCommonSense!

#KungGustoMaramingParaan!

(The dried fish labels were designed by Samuel Ponsica, MinDA OC)