Eye-catching! BRANDING, PACKAGING IMPORTANT IN SELLING

Nasipit, Agusan del Norte – I had a blast yesterday ribbing a group of women in Nasipit who process and sell bottled Spanish Sardines.

Seeing the very poor quality of their bottled sardines label design, I said the appearance of their products matters a lot in attracting customers.

“Unsa man ning picture sa inyong kamatis, mura ma ni ug strawberry,” I joked as I pointed to the bottle which says “with tomato sauce.”

(What’s this? The picture of the tomato looks like strawberry.)

Then, I pointed out that the image of the sardines fish in the bottle looked like Tuna.

We all had a good laugh after which came the good news for them.

I told them I will ask my staff, Samuel Ponsica, a design artist and video editor, to design their label.

Samuel also designed the much-admired Mindanao Ube Jam label.

Then, I promised them that when my office gets the Mindanao Development Authority ( MinDA) gets its meager budget next year, we earmark P400,000 for the establishment of the fish drying and retort machine facility for sardines making.

The fish drying equipment and retort machine were designed and invented by Mindanao inventor Engr. Rudy Cane.

The women were overwhelmed by the support which came after the “kantiyaw” or ribbing.

#KungGustoMaramingParaan!